Cardiff’s new reward scheme

Cardiff Bus has teamed up with local businesses to reward ‘iff’ card travellers with discounts and special offers. ‘iff extras’ is a new scheme which gives additional benefits to passengers who use the operator’s travelcard. Organisations signing up to the scheme include Bellinis, The Pancake House, World of Boats and Edward’s Coach Holidays. Amongst the benefits are a 15% discount at Mimosa, as well as money off guided tours at the Wales Millennium Centre in Cardiff Bay.

Business Development Manager at Cardiff Bus, Gareth Stevens, said, ‘We’re thrilled to be able to launch ‘iff extras’. Our iff cards are extremely popular with our customers and it is great to be able to reward them for their loyalty. We’re delighted that so many companies have signed up to the scheme and hope more will sign up once they hear about the benefits to their business.’


Cardiff Bus goes GaGa

ImageCardiff Bus has recently employed a Lady GaGa impersonator, Donna Marie, in a publicity stunt. The singer was seen popping into Cardiff Bus’ customer service centre to top up an iff card, before catching the number six bus to Cardiff Bay. The ploy was to help promote the operator’s express service to Cardiff Bay to enjoy the area’s summer festivities, which include an urban beach.

Cardiff trials hybrids


Cardiff Bus has trialled an ADL Enviro350H hybrid as part of its new vehicle investment programme. The manufacturer promises fuel savings over a conventional diesel bus and a reduction of between 30% and 40% of CO2 emissions. According to the operator, feedback from the test from staff and customers has been favourable, with passengers being particularly impressed with the environmental credentials of the vehicle. The trials continue, with a decision soon due to be made on vehicles to purchase.

Engineering Director, at Cardiff Bus, Gareth Mole, said, ‘We have been trialling new vehicles over the last few months so that we can make an informed decision on which ones to purchase as part of our planned investment programme. One of these has been the ADL hybrid vehicle which we have received great feedback on. Hybrid vehicles are in operation around the UK and are sure to become more prevalent due to the benefits they bring in terms of fuel savings and reducing emissions. As well as providing benefits due to the current economic situation, this also fits in well with our aims to be a sustainable and efficient transport operator.’

Pic: (LtoR) Chairman of Cardiff Bus, Ben Thomas and MD of Cardiff Bus, Cynthia Ogbonna.